Unlocking New Revenue Streams: How 2 Fitness Entrepreneurs Are Growing with VO2 Master Testing

If you’re a fitness or wellness entrepreneur looking to grow your client base, differentiate your offerings, and drive sustainable revenue, it’s time to consider the power of on-site metabolic testing. 

Two forward-thinking companies—BioFit Health Lab and Aevitas Medical—are proving how the VO2 Master analyzer is more than a tool for testing. It’s a business growth engine.

These organizations represent very different business models—one rooted in performance and multiple location testing, the other in medical longevity care—but both are using VO2 Master’s portable, tubeless, and accurate technology to meet clients where they are, expand their offerings, and accelerate their success.

BioFit Health Lab: Bringing Metabolic Insight to the Gym Floor

Navjot Waraich launched BioFit Health Lab in November 2024 with a vision: to make high-quality metabolic testing accessible to athletes and fitness enthusiasts alike. 

In the first six months, they conducted 125 VO2 Master tests and generated $12,500 in additional revenue, over 50% of which came from on-location testing partnerships with gyms like Orangetheory Fitness and Anytime Fitness.

Their core services include:

• Resting Metabolic Rate (RMR) Testing: These tests support fitness training and nutrition planning.
• VO2 max Testing: These tests are used to measure cardiovascular fitness, longevity potential, and personalized training zones.

The portability of the VO2 Master analyzer has been a game-changer.

Navjot explains, “Clients are always surprised by how simple the process is and how much the results can help guide their training.”

The portability convenience factor has helped Nav secure numerous gym partnerships for testing that would not have been possible in the past.

And the results speak for themselves: high client satisfaction, strong recurring revenue, and rapid word-of-mouth growth.

Aevitas Medical: Building a Practice Around Longevity and VO2 Master Testing

Aevitas Medical has taken a unique approach to concierge care by combining traditional medicine with an in-house exercise physiology lab. 

From the start, metabolic testing was at the core of their mission to help clients understand their true health and longevity profile.

Why did they choose VO2 Master?

“Because it was cool, tubeless, and portable,” says founder Dr. Jeffrey Valice. “It made the logistics of testing easier and more client-friendly.”

They’ve performed more than 200 tests since opening 18 months ago, including VO2max and RMR assessments. 

They use the data to:

• Develop individualized training programs
• Educate patients on the link between VO2 max and lifespan
• Provide evidence-based coaching in both clinical and athletic settings

Recently, they tested their local fire department, comparing the traditional step test results with the more precise VO2 Master data. The difference was clear—and impactful.

Aevitas reports doubling their VO2 Master testing volume in just the past 3 months, a clear sign that their reputation for results is fueling growth.

Why VO2 Master Is a Smart Move for Fitness and Wellness Entrepreneurs

The stories of BioFit and Aevitas show that metabolic testing isn’t just for elite athletes or patients in hospitals anymore. 

With VO2 Master’s compact design, wireless setup, and easy data reporting, entrepreneurs are tapping into a growing demand for personalized, science-backed wellness services.

Here’s why VO2 Master works so well for businesses:

• Portability opens up new testing locations (gyms, clinics, fire halls, events, outdoor sports)
• Ease of use and speed of testing reduce operational friction
• Immediate insights keep clients engaged and coming back
• Recurring revenue potential from retesting and coaching follow-up sessions
• Valuable partnerships with fitness studios and healthcare providers

Whether you’re launching a health startup, running a wellness clinic, or adding new services to your gym, VO2 Master gives you a powerful, profitable edge.

5 Ways to Make VO2max Testing Work for Your Business

If you’re a fitness or wellness entrepreneur, consider the following steps to replicate the success of BioFit and Aevitas:

1. Start at your location and be ready to go mobile: Use the analyzer’s portability to offer pop-up testing at gyms, studios, or community sporting events.
2. Educate Your Market: Some people still don’t know what VO2 max is or why it matters to their long-term health. Use simple, clear messaging to explain the benefits. Customers of VO2 Master receive marketing assets including editable brochures to help promote this.
3. Bundle Services: Combine VO2 testing with personal training or wellness packages to add value.
4. Partner Strategically: Approach local fitness franchises, physical therapists, or fire and police departments to offer in-house testing.
5. Measure and Market Results: Use client success stories and data insights to drive word-of-mouth and referrals.

As BioFit and Aevitas show, VO2 Master testing isn’t just about fitness metrics—it’s about building trust, providing value, and unlocking meaningful growth for your business.The future of fitness is personal, portable, and data-driven. Are you ready? Learn more about VO2 Master or book a free live demo with our team of in-house experts today.