5 Steps to Monetize VO2max and RMR Testing in Fitness and Wellness Facilities

VO2max and Resting Metabolic Rate (RMR) testing with tools like VO2 Master aren’t just for elite athletes. When integrated strategically, these services can enhance client results, position your facility as a data-driven wellness hub, and create sustainable revenue streams. 

Whether you run a personal training facility, wellness centre, or fitness franchise, here’s how you can monetize metabolic testing effectively.

5 Steps to Monetize VO2max and RMR Testing

Implementing metabolic testing as a revenue stream requires a clear strategy. By following these five steps, you can turn VO2max and RMR testing into an essential part of your fitness business while enhancing client engagement and retention.

Step 1: Position Testing as a Holistic Wellness Tool

Integrating VO2max and RMR testing into your fitness business isn’t just about offering another service—it’s about creating a unique selling point that sets your facility apart. 

Clients today are looking for personalized, science-driven insights to optimize their fitness journeys, and metabolic testing provides exactly that.

Most fitness businesses offer personal training, group classes, and nutrition coaching. But VO2max and RMR testing bring something different: a scientific, data-backed foundation for setting and achieving goals. 

Instead of positioning these services as one-off assessments, integrate them into your existing offerings.

Targeted messaging for your audience

Different clients need different incentives. Athletes might care about endurance optimization, while general fitness clients may want to understand their fat-burning zones. Weight loss clients, on the other hand, can benefit from precise calorie expenditure data to build an effective plan. Tailor your messaging to align VO2max and RMR testing with each service you provide.

Premium service bundles

Bundling metabolic testing with other high-value services enhances perceived value and encourages clients to try it. For example:

• Wellness Starter Package – Includes RMR Testing, two personal training sessions, and a Pilates class
• Athlete Optimization Package – Includes VO2max Testing, optimized training through one-on-one coaching and quarterly submax testing as an example.
• Weight Loss Accelerator – Includes RMR Testing, a meal planning session, and four weeks of personalized training

These bundles allow you to upsell your services while demonstrating the tangible benefits of metabolic testing in achieving client goals.

Step 2: Educate Clients on Short- and Long-Term Benefits

To successfully monetize VO2max and RMR testing, you need to bridge the gap between data and actionable insights for your clients. 

There’s a good chance your target audience may not fully understand what these tests measure or how they impact their training. Your role is to turn raw data into meaningful information that motivates clients to invest in their fitness progression.

Many clients won’t immediately understand why VO2max or RMR testing matters to them. It’s your job to show them.

Set goals with data-driven insights

People are motivated by measurable progress. Use RMR testing to establish a client’s baseline caloric needs and VO2max testing to define their endurance capacity. Then, schedule periodic retesting (e.g., every 6–12 weeks) to keep them engaged in tracking their progress.

Demonstrate the science behind performance improvements

Metabolic data makes fitness progress tangible. Instead of saying, “You’re getting fitter,” show clients how their VO2max has improved, how their fat-burning efficiency has increased, or how their resting metabolic rate has shifted. 

When clients see real numbers improving, they’re more likely to stay committed to training.

Step 3: Create Recurring Revenue with Membership Models

Building a sustainable business model requires more than one-time services—it demands recurring revenue streams. 

By integrating metabolic testing into membership models, you encourage long-term engagement and continued investment in client fitness goals. 

Membership-based approaches also help position your facility as a premium destination for fitness and wellness optimization.

One of the most effective ways to sustain and grow your fitness business is by offering memberships that include metabolic testing as a key feature. 

Clients are more likely to return if they see ongoing value in their training and assessments.

Membership tiers with metabolic testing

Integrate quarterly VO2max or RMR testing into premium membership plans. For instance:

• Silver Membership: Includes one RMR test every six months
• Gold Membership: Includes quarterly metabolic testing
• Platinum Membership: Includes monthly data tracking, personalized training, and nutrition consultations

This keeps members engaged long-term and ensures metabolic testing becomes a core part of their journey rather than an isolated service.

Subscription-based testing plans

Encourage repeat testing with subscription models:

• Quarterly metabolic check-ins: Discounted price for clients who book multiple tests upfront
• Annual metabolic tracking plan: Four tests per year with ongoing coaching

Offering discounted pricing for repeat clients incentivizes them to return while creating predictable, recurring revenue for your business.

Step 4: Integrate Science-Based Promotions

Marketing plays a pivotal role in monetizing metabolic testing. A well-planned promotional strategy should leverage the power of data to educate and attract clients. 

By showcasing the tangible benefits of VO2max and RMR testing, you can transform scientific insights into compelling reasons for clients to book a session.

A strong marketing strategy will drive interest in metabolic testing. Educating potential clients through science-backed campaigns can be the difference between a niche service and a profitable revenue stream.

Use data comparisons

Clients often assume metabolic testing is expensive or inconvenient. Counter this with clear data comparisons.

This could be something like:

“Lab-based metabolic testing costs $300+ per session and requires extensive scheduling. Portable VO2 Master testing gives you the same data in half the time for a fraction of the cost with live data and an instant report.”

Offer custom performance insights

Create promotions that leverage VO2 Master’s precise data:

• “Achieve Peak Fitness” – Free consultation with every VO2max test booked in the next 30 days
• “Spring into Fitness” – Discounted metabolic testing bundle for seasonal goal setting

Step 5: Encourage Repeat Testing with Visual Progress Tracking

One-time testing can provide valuable insights, but ongoing progress tracking drives client retention and revenue. People are more likely to stay engaged when they can see their improvement over time. 

By offering regular reassessments and visual data comparisons, you can encourage clients to return for repeat testing as part of their fitness journey.

Data visualization makes metabolic testing even more valuable. Give clients clear progress charts tracking improvements in VO2max, caloric burn rates, and endurance levels.

For example:

• “Your VO2max improved by 8% over the last 3 months—this means you’re burning fat more efficiently and sustaining endurance efforts longer.”
• “Your resting metabolic rate increased by 100 kcal/day—meaning you’re burning more calories at rest than when you started.”

When clients see their progress in real numbers, they’re more likely to feel motivated, rebook and stay engaged.

Turn Testing into a Long-Term Business Asset

By integrating VO2max and RMR testing into your service offerings, you create a high-value, recurring revenue stream that enhances client retention and positions your business as a leader in data-driven fitness. 

Don’t just offer testing—strategically package it, educate your clients, and use marketing assets to promote its value. 

Ready to start monetizing VO2max and RMR testing at your facility? Learn more about how VO2 Master can help you implement these strategies: VO2 Master.