VO2 Master in the Spotlight: From High-Performance Science to Motion Pictures
VO2 Master is showing up everywhere, from Men’s Health and music videos to Hollywood films, while staying grounded in what matters: science, trust, and proven results. This spotlight reinforces our reputation as the gold standard in performance measurement, trusted by athletes, researchers, and professionals worldwide.
It’s been a big year for VO2 Master, with the technology appearing everywhere from academic studies to a hit music video and the world’s largest fitness magazine.
While it’s exciting to see the analyzer featured in mainstream culture, what makes these moments truly meaningful is the validation they add to what we’ve been building for years: a proven, trusted, and scientifically rigorous tool for measuring human performance.
Men’s Health Highlights VO2 Max as the Gold Standard
When VO2 max testing shows up in big media, your clients ask for it.
In a recent Men’s Health Magazine feature, VO2 max was spotlighted as one of the most important measures of health and longevity.
For decades, VO2 max has been considered the gold standard of cardiovascular fitness, and with growing attention on preventive health, it’s becoming mainstream knowledge.
VO2 Master lets you deliver precise, repeatable metrics that build trust and attract clients.
“Hey, wait! I could breathe! They’d put me into the game-changing VO2 Master, a portable collection device that has a flexible, comfortable mask that covers both your nose and mouth. Without the claustrophobia, you can just focus on giving your all to the test.” Marty Munson, Health Director, Men’s Health
A Cameo in Gunna’s Latest Music Video
VO2 Master recently made its way into pop culture when our analyzer appeared in a music video by chart-topping artist Gunna, along with human performance experts Dr. Jeff Riepe and Dr. Dustin Willis at MOVE LAB LA.
Gunna’s fitness training took him to professionals using the leading-edge VO2 Master, which was then selected for the video as a symbol of cutting-edge performance training.
While the spotlight in the video shines on music and artistry, the inclusion of VO2 Master reflects how portable metabolic testing is becoming a cultural marker of peak performance and innovation.
Accelerate Okanagan Showcases Our Growth Story
Closer to home, Accelerate Okanagan recently profiled VO2 Master’s journey from a bold idea to a global company trusted by professional users.
The piece highlights our origin in British Columbia and how we’ve grown to serve customers around the world, including 200+ universities, Olympic training centers, sports science labs, the military, and professional teams.
It’s a reminder that our success is grounded in a mission to make metabolic testing accessible without compromising accuracy.
From the Lab to the Big Screen: Emma Stone’s Bugonia
Even Hollywood is taking notice.
The upcoming Emma Stone movie Bugonia features VO2 Master, integrating our device into the narrative as a symbol of science, innovation, and human performance training.
This kind of visibility helps broaden public awareness of VO2 testing, while reinforcing our reputation as the trusted choice for this key health and performance measurement.
Triathlon magazine features HYROX and metabolic testing
In a sport where split seconds separate podiums from pack finishes, fitness knowledge is power. VO2 Master testing gives HYROX coaches and athletes real-time feedback. Triathlon magazine takes a deep dive into the sport of HYROX as many athletes are interested in both high performance sports.
Why This Matters: Proven and Trusted Technology
Media features are exciting, but at VO2 Master, we know credibility comes from rigorous science and trust earned over years.
Our analyzer is:
- Proven and trusted by 200+ universities globally, validated in published peer-reviewed articles, and used for education and testing varsity athletes
- Used by Olympic and World Champion athletes, the NHL, NBA, and more
- Trusted by tactical and military operators and elite fitness and wellness centers
- Adopted by leading sports corporations like Trek Bikes for product development
- Duke University and American Physiological Society webinar: Wireless Sensor Technology
This foundation of scientific validity ensures that when VO2 Master shows up in culture—whether in music videos or movies—it isn’t just for show. It represents the future of performance measurement, backed by the strongest research and trusted by the world’s best.
Ready to learn more about VO2 Master? Book a free online demo.
Written by: Nancy Phillips, Kinesiologist, MBA
