How to Attract Elite Athletes to Your Facility with VO2 Master Testing
Elite athletes are constantly seeking the edge that gets them that 1%. Here’s how you, as a facility owner and coach can position your VO2 Master testing services to meet the high-performance demands of pro and elite athletes—and grow their reputation in the process.
Elite and pro athletes are always on the hunt for marginal gains—the subtle, scientific advantages that push their performance to the next level.
If you’re a fitness or wellness facility offering VO2max testing with the VO2 Master analyzer, you already have a powerful tool in your hands.
The question is, though: how do you attract elite-level athletes to walk through your doors?
Here are 10 proven strategies to help you position your facility as the go-to destination for high-performance testing in your area.
1. Use Performance-Driven Messaging
Athletes want to know why it matters. Speak their language:
- “Find your limiters”
- “Train smarter with precise zones”
- “Maximize endurance”
- “Optimize fat burn”
- “Recover faster with targeted metrics”
Ensure they understand the value of submax testing while doing their sport, so they can train strategically for competition.
2. Leverage Pro Case Studies or Testimonials
If you’ve worked with elite or semi-pro clients, tell their story. Testimonials with real performance outcomes and short video clips build instant credibility.
People are always interested in return-to-sport stories after an athlete’s injury. Showcase VO2 max testing as part of rehab protocols and reassess conditioning safely and track return-to-play readiness.
3. Partner with Coaches, Medical/Nutritional Personnel, and Agents
Communicate with coaches, athletic trainers, and other key performance professionals involved with your local teams. They’re trusted advisors and will send the athletes your way—especially if your testing complements their training approach.
Ensure they know you have Exercise and Resting Metabolic Rate (RMR) testing available, and leave a customized brochure with your facility information for them.
All VO2 Master customers receive these editable brochure templates. Be sure to optimize yours.
4. Deliver High-Impact Reports
Athletes want data that translates into action and concrete improvement. Use your VO2 max and RMR reports to show custom training zones, energy systems breakdowns, and strategic insights they (or their coaches) can immediately implement.
5. Host Exclusive “Pro Day” Events
Create buzz with VIP testing days. Offer limited spots and optional video capture to make the day valuable—and Instagram-worthy.
You can also arrange these days for specific teams to have all their testing completed at a strategic time of the season, based on training camps, pre-season, or for training methodology modification follow-up.
6. Showcase Your Scientific Credibility
Highlight your team’s certifications (e.g., ACSM, NSCA, CSEP) and the VO2 Master technology. This builds trust with performance-savvy athletes when they see other pro and Olympic athletes learning from the data insights.
7. Post Strategic Social Content
Share behind-the-scenes videos, test sessions, and before-and-after results, always with permission. Tag athletes and use hashtags like:
- #TrainLikeAPro
- #VO2Testing
- #vo2master
- #HighPerformanceLab
This can help you to reach your niche and your geographical area.
8. Create Bundled Performance Packages
Don’t stop at VO2 max. Bundle it with resting metabolic rate, submax VO2, lactate threshold, body composition, muscle oxygenation, or mobility testing for a full performance profile.
You can also offer annual or seasonal memberships that include multiple tests, custom data reviews, and a “first access” mentality to these high-tech tools. This builds loyalty and word-of-mouth growth.
9. Offer On-Site Testing at Their Location
Pro athletes have packed schedules. With the VO2 Master analyzer, you can go to them— at training camps, gyms, the field, track, or on the water (not in it).
10. Run Performance Education Sessions
Webinars or in-person seminars on “How to Use VO2 max to Boost Performance” or “How to Optimize Your Zone Training” will build credibility. Offer a free or discounted test to attendees as a call-to-action.
Bonus: Support Recovery & Return-to-Play Protocols
Promote VO2 Master testing as part of rehab protocols. Reassess conditioning safely and track return-to-play readiness for injured athletes.
Elite athletes are results-driven. They seek out high-quality, data-backed services that can elevate their training, reduce injury risk, and give them a competitive edge.
By combining performance science, strategic marketing, and personalized experiences, your facility can become a destination for elite athletes—and a leader in the performance space. Learn more about VO2 Master or book a free live demo with our team of in-house experts today.
