10 Steps to Attract New Clients with Portable Metabolic Testing

Implementing portable metabolic testing in your facility is an effective way to build new revenue streams and grow your business by attracting new clients and expanding your offerings to your current ones. 

Awareness of portable metabolic testing is rapidly expanding globally through the media and leading organizations, including Dr. Peter Attia’s The Drive podcast. 

Here are 10 steps you can follow to start providing valuable physiologic insights to your clients and offering this premium fitness and wellness service at your facility.

1. Select the Most Accurate and Portable Metabolic Testing Tool Available 

Do your research into which metabolic analyzer is best for your needs. Ideally, you will want to find one that can be utilized in a wide array of settings to accommodate the dynamic needs of your clients. 

The VO2 Master analyzer has no wires, tubes, or backpacks. It provides live data and instant reports to share with your client, plus you can customize reports with your logo. 

For more advanced testing and training options, the VO2 Master is compatible with many leading sports science testing technologies as well. 

2. Determine How You Want to Integrate Testing into Existing Programs

Incorporate metabolic testing into your current fitness assessments or packages. Offer it as a part of initial assessments for new clients with quarterly or semi-annual testing depending on client needs for health and wellness, or athletic performance. 

If you want to learn how to calculate the ROI of portable metabolic analysis, use our free calculator. 

3. Create Packages and Pricing for Metabolic Analysis

Develop various client packages that include metabolic testing. Offer competitive pricing and bundle it with personal training and more, depending on what services you have available.

4. Set Up Testing and Cleaning Spaces

Designate an area for testing in your facility with a treadmill, cycle ergometer, or both. Ensure the area has good ventilation and is free from distractions. 

Never blow a fan directly on your client’s face when testing. If you’re going to do resting tests as well, have a quiet area with a comfortable reclinable chair.

The analyzer mask and headgear require washing after each use, and the analyzer needs to be cleaned with cleansing wipes but not placed in water.

5. Educate Your Staff

Determine who your in-house metabolic testing expert will be. This person can be responsible for providing team leadership and developing in-depth knowledge of your portable metabolic analyzer and testing processes. 

This employee can practice their initial use of the product with staff members, which helps everyone learn the value of having the testing available for clients. 

Once your expert is prepared, have them conduct high-level training for everyone in the facility, including front office staff, so each team member is prepared to answer basic client inquiry questions. 

Use the VO2 Master video education series, the quick-start guide included with the analyzer, and the product manual for education. 

Provide training for all new employees to ensure they are knowledgeable.

6. Market Your New Service to Inform Your Clients

Promote your new metabolic testing services through a launch event with live testing, email newsletters, social media, and in-gym/outdoor signage to educate current and potential clients about the value of metabolic testing. 

Highlight the benefits of utilizing these services, such as personalized fitness plans and improved health insights. 

Use VO2 Master marketing assets, including photos and an editable brochure, to help you promote your new service. 

Join our facility finder web feature once you’ve ordered your analyzer so people in your area who want to be tested can easily find you. 

Be sure to tag VO2 Master in your social media posts so we can share what you are doing!

7. Use Data Effectively Short and Long-term

Use the data from metabolic tests to tailor fitness programs to your clients’ needs. Explain to clients how these personalized programs can enhance their performance and longevity. 

The VO2 Master Manager app allows you to collect and store all the tests for each person in one place for easy retrieval and review.

8. Monitor and Evaluate Your Process

Gather feedback from your clients and staff to reflect on and make the necessary improvements to your testing process so you establish and maintain a world-class experience and outcome.

9. Celebrate and Share Successes

With the permission of your clients, share their wins and successes through testimonials online, in your newsletter, and at educational workshops. 

10. Repeat the Learnings at all Your Facilities 

Once you have mastered the metabolic testing process at your first facility, expand to all your locations.

Your in-house expert can lead the expansion through a transfer of knowledge with demonstrations, VO2 Master educational resources, role-playing, and answering common questions.

By following these ten steps, you can effectively introduce VO2 Master portable metabolic testing into your client offerings and provide your new and existing clients with an optimized, personalized fitness experience.

Are you ready to learn more about VO2 Master and how it can help open new revenue streams to help you grow your business? Book a commitment-free live demo with one of our in-house experts today.